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Adoption through human insight. Strategic delivery through craft.

End-to-end delivery through communications and engagement to connect community, technology, and success. 
I bridge the gaps between strategy, market, lifecycle and value.

20+ years of career experience have given me the ability to understand how value is created from multiple perspectives. I don't see platforms, products, or programs as features, projects, or roadmaps alone. I view the stakeholder, the technology, the operating model, and the environment as one connected system.
I recognise familiar underlying patterns, identify what's unique, and help organisations focus on the decisions and value that matter most.

Discovery

Find the right problem before building the solution. Customer research, Voice of Customer, stakeholder engagement, market analysis and business case development that turn complexity into a clear direction.

Development

Translate ideas into products. Product strategy, prioritisation, PoC, prototyping and collaboration across customers, designers, engineers and production teams to move confidently from concept to delivery.

Delivery

Turn strategy into execution. Product roadmaps, cross-functional leadership, agile and hybrid delivery, international suppliers and vendors, balancing customer needs with commercial realities.

Adoption

Launch is only the beginning.
Go-to-market strategy, partnerships, customer experience, onboarding, community building, change management and continuous improvement that help products gain traction and deliver lasting value thought the lifecycle.

Understand. Shape. Deliver. Grow.

80,000+

MAU (10x) grown on a $37M government digital platform through targeted onboarding, education programs, feedback and go-to-market strategy
Platform Commercialisation & Adoption

170%

Revenue growth during Melbourne's COVID lockdowns through rapid product development, supply chain and marketing optimisation in an agile environment
FMCG Product Development & Marketing

11

Countries, coordinating agency talent and supplier networks to deliver international consumer product and marketing programs on time and on spec.
Operations & Cross-functional Leadership

2,500+

Members of a smart cities community grown to include senior local, state, federal, and international government and private sector partners across APAC
Government Communications & Community

20+

Year of end-to-end product and marketing, communications and engagement, from concept and discovery through development, launch, adoption and improvement
End-to-end Product, Commercial Delivery & Full Lifecycle Leadership

I've spent my career balancing customer needs with organisational objectives, creativity with evidence, and innovation with delivery. The best outcomes aren't built by choosing one over the other. They're built by understanding how each influences the other.

Selected work across product, program and brand, with context, outcomes and the thinking
*Password protected - available on request or included within recent applications

Six case studies covering the situation, action and outcome behind each project, alongside a working gallery of 180+ pieces spanning product, program, brand and documentation work. Password protected out of respect for client and licensor confidentiality. 

The journey that shaped my career.
A career built across engagement and communications, design and transformation. Developing the strategic depth and flexibility that allow me to connect strategy to delivery, commercial goals with customer outcomes, and keep the forest in view.

I help organisations understand where value is created, then align customers, technology and teams to deliver it.

Contact
Contact

I'm here to help.

Available for comms and engagement, product, transformation, adoption and commercial delivery roles across Melbourne or remote.

Permanent, contract and consulting discussions are welcome.


info@lucasgabriel.com.au

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